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Skincare over 40: what needs to change.

Skincare over 40: what needs to change.
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It’s time to get serious about anti-ageing beauty

You might have already noticed the effects of skin ageing, or you might be reading this to find out how to safeguard your beauty future. Like so many changes over time, skin ageing can sneak up on you without you realizing. One minute you were running around plump-skinned and glowing, suddenly those looking-a-little-tired days seem to be the norm. It happens to us all, but the good news is that with a few careful choices in your beauty routine - and some powerful active ingredients – you can correct what you see and slow the hands of time.

As your skin changes, so should your beauty routine


Many of these changes are due to the combined effect of chronological ageing- the slowdown of collagen’ and elastin’ production - and lifestyle factors such as stress, long working hours and misbalanced diet. They start to show in your late thirties and early forties. Dark circles under your eyes are probably more frequent and stick around for longer, and you might have noticed a loss of tone, also down to lower collagen levels. You probably also have fine expression lines around your eyes and mouth, especially if you were a smoker, and if you spent your twenties sunbathing, age spots and pigmentation can start to appear.

Combining actives for longer-term results


By now, the products you used when you were younger, may not be enough anymore. Past 40, you need to be concentrating on not only moisturizing and sun protection, but also strengthen your routine by introducing skincare with powerhouse ingredients with proven efficacy. Such good habits pay beauty dividends.

A combined therapy approach, using a combination of powerful anti-ageing actives like peptides, hyaluronic acid and Vitamin C is more likely to create a biological action that goes beyond topical application, for real visible results. Anti-ageing is a long game, so give any changes 8 weeks to work before you judge the results.

Here’s our advice for a beauty routine backed by science.

Cleansing: deep cleanse daily


What to look for: a cleansing cream designed to work with a hot cloth will open pores and ensure a deeper clean at the end of the day, particular important if you live in an urban area. Choose a gentle formula that won’t strip your skin.

Exfoliation: aim for twice a week


What to look for: A gentle scrub or hydroxy acid chemical exfoliant will even out the skin texture and be less irritating than the heavy-duty scrubs for problem skin you used as a teen.

Don’t skip the sunscreen


What to look for: choose a sunscreen with broad-spectrum (UVA and UVB) sun protection to guard against further damage.

Serum: the extra step that will make all the difference


What to look for: a serum with high concentration of Vitamin C will mop up the free radicals that accelerate ageing or look for Hyaluronic acid that will supercharge your beauty routine with essential moisture.

Global anti-ageing care: a must


LiftActiv Collagen Specialist fills skin with peptides that short fragments of proteins, capable of targeting specific ageing signs caused by collagen loss on skin: wrinkles, sagginess, loss of firmness and tonicity.

Eye cream: extra tender care where you need it most


What to look for: use eye cream morning and night to hydrate and protect this fragile area. For extra care, Liftactiv Micro Hyalu patches deliver hyaluronic acid deep into the skin via micro-needles, for an anti-ageing moisture surge.

Masks: more than a weekly treat


What to look for: hyaluronic acid-packed Liftactiv Hyalu mask is an essential skin treat that delivers an intense moisture hit and supports hyaluronic acid already present in the skin.

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