The power of mineralizing water born in French volcanoes for a stronger skin.
The pioneer in dermocosmetics
Doctor Haller discovered Vichy Mineralizing Water when he became the Director of Vichy Thermal center at the beginning of 20th century. He was the first to apply the therapeutic properties of this rare water to cosmetics, thereby creating the Vichy brand.
He was also a pioneer: thanks to his medical background he created new skincare routines based on a skintype approach, he launched the first Serum in pharmacies, and he developed beauty advice guides for women.